Aewouo Design* Office engages in cross-disciplinary design practices that span graphic and video production, furniture, interiors, and architecture. The term zuan (図案), used in our studio’s name, was introduced during the Meiji era by Kaijiro Notomi as a translation of the Western word design. At the time, the concept of design itself was new to Japan, and zuan emerged during a transitional period in which the idea was being interpreted and assimilated.Zuan studies encompassed a wide range of fields—including architecture, ceramics, printing, and fashion—based on the belief that a common set of theories could apply across these disciplines. While this approach had reductive aspects due to its early-stage development, the works produced by practitioners of zuan reveal a distinctive aesthetic.These zuanka (図案家), or diagrammatic designers, often created drawings without regard for feasibility. Yet, their deep immersion in pure ideas held a perverse, irresistible allure. We do not view zuan as a mere imperfect translation of the Western design concept. Rather, we consider it a uniquely Japanese notion born from the intersection of indigenous thought and Western design. Uncovering the charm and potential of zuan through contemporary forms of expression is at the core of our practice.‍ Founder: Mahiro Ono